Facebook Ads Launch Checklist

Two weeks out · You and the client

• Write the offer in one sentence
• Set the objective and the target cost
• Set each ad set weekly budget to 50x the target
• Write the pause and scale rules

One week out · You and the site owner

This is the section that breaks quietly. A client launching through AdLauncher gets the pixel, the conversion and the lead routing wired at launch, so these three are done before anyone checks. See how launching works

• Confirm access to every asset
• Fire the pixel and check it in Test Events
• Publish the thank-you page and fire the conversion

Two days out · Media buyer

• Match the page headline to the ad
• Build 3 angles in 1:1, 4:5 and 9:16
• Set the Special Ad Category if it applies
• Exclude customers and recent converters

Launch day onward · You and sales

• Open every link from the preview
• Trace a test lead to the caller
• Get written approval, then go live
• Hold edits until 50 results