Facebook Ads Launch Checklist

Last updated:

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01

Offer and plan

0/4

Two weeks out · You and the client

02

Tracking

0/3

One week out · You and the site owner

This is the section that breaks quietly. A client launching through AdLauncher gets the pixel, the conversion and the lead routing wired at launch, so these three are done before anyone checks. See how launching works

03

Ads and page

0/4

Two days out · Media buyer

04

Launch day

0/4

Launch day onward · You and sales

How to use it

  1. 1. Work top to bottom. Each section carries the week it belongs to.
  2. 2. Tick a line, then type the figure in the field that appears.
  3. 3. Send Copy link to share the state, or Copy progress to paste it into an email.

Frequently asked questions

Yes, in this browser on this device, with no account and no upload. Avoid a private window or a browser data wipe. To move it to another device, press Copy link and open that link there.

Press Copy link. The link carries your ticks and the figures you typed, so they open the checklist as you left it. What they tick after that stays in their browser, not yours. Copy progress gives you the same thing as plain text for an email.

These are the ones that lose money when skipped. A longer list gets half ticked and then ignored.

Meta needs about 50 results a week per ad set before its delivery settles. At a S$25 target that is S$1,250 a week. Fund less and the ad set spends its life in the learning phase, which is the most common reason a technically correct campaign performs badly.

Learn more: Meta Pixel - Learning phase - Cost per lead

Need help with your Meta Ads?

AdLauncher runs the build half of this checklist for you. Clients pick an approved ad, and the campaign and its tracking are already wired up, lead routing included.

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